21Feb 2007

Pink Aussie flags and customer feedback

February 21st, 2007 | Random musings Ruminations

Bear with me, I am going to get to an interesting business point, but I have a seemingly unrelated story to tell first. Quite a few of my friends are gay. Its Mardi Gras season in Sydney at the moment, which means it’s a very busy time, particularly as almost all my gay friends have […]

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15Feb 2007

The challenges of finding a business name

February 15th, 2007 | Birth of a Startup Ruminations

Its hard enough thinking up a clever, original and catchy company name. Its made infinitely more difficult by then having to see whether the domain name is available. The process of coming up with my company name (which is, of course, still under wraps for now!) was an arduous and frustrating experience. I came up […]

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7Feb 2007

White versus colour in web site backgrounds

February 7th, 2007 | Birth of a Startup Ruminations

In designing my soon-to-be-released web application, I pondered for a while over what colour background to use. A trivial concern you may think, but I am aware of the potential it has to affect the way your site is perceived. My obvious initial assumption was that I would go for a white background. When aiming […]

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2Feb 2007

To work or not to work…

Not that I have a choice at the moment, but not a day goes by when I ponder on whether I can do this – whether I can start an internet business – while working in a full time job. Obviously I need money to live, and I have the unfortunate curse of requiring quite […]

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30Jan 2007

Designing a logo

Now, I admit, I made this a bigger deal than perhaps it warranted. On the other hand, why start a company if you don’t aspire to be the best: if you aspire to mediocrity, you will likely achieve poorly, its by aspiring to greatness that you at least achieve mediocrity. It all began with the […]

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29Jan 2007

Negotiating contracts – part 2

Once the price and scope of works was finalised between myself and my supplier, it was time to finalise and sign the contract. This process generally involves lawyers and long documents and much to-ing and fro-ing, but we are a small company, and my supplier is as well. There were no lawyers involved on my […]

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24Jan 2007

On the eve of my 30th…

January 24th, 2007 | Random musings

In my usual habit of celebrating symbolic dates, I now sit and ponder on the significance of this day. Tomorrow I turn 30, a date as a little girl one fears as an impossibly distance and ancient-sounding age. Now on the verge of reaching this age, I am bemused to find I fear it no […]

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